Different types of advertising Assignment Example | Topics and Well Written Essays - 500 words

Different types of advertising - Assignment Example This "Different Types of Advertising" essay outlines seven various types of ad, their functions and attributes. Institutional advertising focuses on projecting ideas, benefits, as well as, philosophies of a particular business. Fundamentally, the promotional messages aim at building a positive image, enhancing a reputation, and creating goodwill as opposed to promoting sales (Shah & D'Souza, 2009). In essence, the organizations employ institutional advertising as a marketing strategy. Notably, institutional or corporate advertising tends to create positive public relations. Non-profit advertising entails reaching customers to participate in certain programs. Non-profit organizations such as associations, foundations, museums, charities, and hospitals solicit for financial assistance and membership through this type of advertising (Moriarty, Mitchell, & Wells, 2011). Primarily, non-profit advertising entails creation of slogans and logos, as well as, development of campaigns through t he media to popularize the organizations to the public. Public service advertising targets the general population. The design of the advertisement is to educate and inform the public rather than promoting or selling products and services. It is noteworthy that the seven types of advertising differ markedly. Notably, each type of advertising seeks to attain a certain goal. Brand advertising aims at increasing consumer base and sales through creating a brand image and identity in the minds of the public.

PUBLIC MANAGEMENT Essay Example | Topics and Well Written Essays - 2500 words

PUBLIC MANAGEMENT - Essay Example This was seen to have fewer negative effects on other objectives and considerations that governments may have in considering projects and offering of services to citizens in a country. Studies reveal that the new public management philosophy is more outcome and efficiency oriented as it employs better management techniques for public budgets and other key objectives with public interest. The techniques applied may include: the application of competition such is evidenced in the private sector, public organizations through the emphasis on leadership and economic principles, and a range of other approaches. Secondly, such an approach encourages new developments via the process of splitting large bureaucracies into smaller and more fragmented ones. This can be done through the introduction of competition between different public agencies, and between public agencies against private firms. Or, it can be achieved through incentivization while basing the change purely on more economic line s. This will allow the alignment of events towards the natural capitalistic systems that already exist within the markets. Furthermore, this is one of the easiest ways to impose values and techniques on the private sector management into the public sector organization and improve service and product delivery at the very same time. Incentivization theme On the other hand, it is important to look at one of the themes applied in public reform in forming the basis of furthering the paper discussion. Incentivization is a process that facilitates the shifting away from the involvement of managers and staffs rewarding performance in terms of a diffusing public or professional ethos and instead shifting towards a greater emphasis on financial-based and specific performance incentives (Lane 2000, p.54). This, in terms of the public sector, implied that there is a movement involving a down group and at the same time a down grid with relation to the existing cultural theories. It is said that the impact of this particular involvement has been marked by many professional groups that then chose to focus upon this as a means of encouraging an improved level of performance. Studies show that ‘incentivization’ mechanisms show the highest percentage of emerging the ‘new public management’ developments. This is evident because of an increased diversity involving public agencies in several countries to include: the United Kingdom, Australia, and the United States. However, the expectations that performance related pay will improve performance of agency staffs has oftentimes been viewed as impossible by many scholars/researchers. Recent reforms in the United States Suggestions from an array of studies show that, the United States has engaged in various reforms within the past several decades; from healthcare to taxes and other sectors of the economy and society. Regarding the incentivization theme, it has been found that the current United States corpora te tax codes have had a large impact of incentivizing companies to relocate their business operations to other countries; thereby making these companies more multinational. This has been viewed as a technique of providing employment that will